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3 Tips for Effective Property Marketing in Indianapolis

System - Tuesday, August 2, 2022
Property Management Blog

The median house price in the US has risen by over $45,000 between January 2021 and 2022! This is double the increase seen between 2019 and 2020. So, it has never been a better time to sell your home or decide to rent it out. 

But if you need to sell or rent your property in a hurry, you'll need to make sure you have the best listing possible. It can be difficult in a growing market to stand out against other properties. 

Read on as we take a look at 3 ways that you can use property marketing to sell your home quickly! We'll cover appearances and setting the selling price. Finally, we'll talk about hiring an Indianapolis property management company.  

1. Make Your Listing Irresistible

There are several ways you can make your property appear more appealing to buyers or renters. Your property will need to be in great condition and well maintained to catch their eye.

Having a clean and presentable home is vital for taking high-quality property photos. Photos are essential to property marketing, as most customers will look at them first. These need to look inviting to ensure that people pick them out when looking online or in brochures.

Creating "virtual video tours" of your house keeps prospective buyers or renters engaged. Photos and videos also keep people on the website listing for longer. So, they are more likely to click on other information about the house. 

It also helps to reduce time wasters. Inquirers have already had a "tour" around the house, so they already know whether the house meets their requirements. They are more invested in viewing the house in person. 

2. Make Sure the Price is Right for Indianapolis

Setting the price of your property is one of the most important decisions in the property marketing process. If you set it too high, then you might not get any interest and it will lose its relevancy. But if you go too low, then although you might get many offers, you could sell yourself short.

Trying to find the sweet spot can be hard, so try to look at the price of other homes for sale in your neighborhood. 

You can get support with this through an agency or property management company. They can do an analysis of your property and give you a well-researched valuation. This can help shave a lot of time off the selling process. 

3. Find an Indianapolis Property Management Company 

Hiring a property management company helps you sell your property fast. They have experts in real estate trained to help you create the best listing possible. They have the resources and time to find the best rental property markets to list your property.

They have access to a wide network of clients and businesses to make sure your listing gets the best reach. They can assist with social media marketing, as this is now one of the best ways to get your house seen. 

Sites such as Pinterest and Instagram have a huge reach in the property market. This is ideal for targeting people searching from outside of Indianapolis. 83% of people want to see photos of properties online, so picture-based platforms will be the best. 

Become a Pro in Property Marketing

Selling your property fast relies on you having great property marketing. Using the points above, you can storm the market with amazing results.

If you are looking to sell or rent your property, choose Home River Group Indianapolis! As expert property managers in Indianapolis, they can help with marketing and managing your property. They can also support landlords in renting your properties.

Get in touch today to get your free rental or sale analysis. It's property management designed for your needs!